Author Archive
Marketing for Conscious Entrepreneurs
Copyright (c) 2009 Christine Kloser
There’s a mistake I see happening everywhere. In fact, it’s one of the biggest mistakes I’ve made in the past. The mistake is this: Many business owners never get clear about WHO their market is, IF there’s a demand for their product or service, or HOW they will market and sell their products or services. They only know that the business idea they were given was a gift from God and therefore it MUST be destined to work in the marketplace!
If you are a business owner with incredible gifts and talents, but you’re unwilling to get serious about sales, marketing and money because you say, “God will provide for me,” listen up. Yes, God does provide. But, remember that money doesn’t drop from the heavens; it is given to you through human hands (your target market’s hands), in exchange for the products and services you provide and sell.
If your idea or dream feels like a spark of the Divine, that is a good start! But even the greatest ideas, the greatest dreams have to be relevant and delivered to your market to secure income and success. So, before you put your big idea into big action, take the following steps. (You’ll thank me later.)
Step One:
Research – Research your idea to see if there is already an established market demand for your service or product. This step can be as simple as a Google search to see if other people have successful businesses in a similar area. I also recommend you go to the bookstore and look to see if there are books on the topic your business idea is based on. The more research you do, and the more similar enterprises you find, the better. (Competition means there’s a market for your product/service.)
Step Two:
Identify – Identify your specific target market. You need to become crystal clear on who your target market is, because this will help you execute a marketing plan that simultaneously attracts those people you feel called to work with, and repels those people you don’t. Repel may be a strong word, but it’s true. Your Divine gift is not going to be expressed at its highest potential when you have clients who drain your energy, don’t pay you enough money, make mountains out of mole hills and don’t respect your time. And, that’s exactly what happens when you attract the wrong type of client.
Step Three:
“Sell” Finally, you’ve got to get comfortable with selling. I’m not talking about the “cheesy car salesman” type of selling. I’m talking about selling something you believe in because you know your product or service matches the needs of your prospect or client. Take comfort in the fact that conscious business marketing is totally ethical. It has nothing to do with “closing the deal” but everything to do with “opening a conversation” about the ways in which you solve problems for your clients. Sadly, I see many entrepreneurs completely miss the point when it comes to connecting with their market. Without the connection to your market, you have no business. Remember, all successful businesses are the solutions to someone’s problem.
The bottom line is, as a conscious entrepreneur, you have to go beyond the big idea. You must be clear about who your market is and how you can reach them with your message. And, you need to embrace the value of your product or service and ask for what you’re worth!
Christine Kloser, author of The Freedom Formula, helps small businesses put soul in their business and money in the bank. If you want to enjoy a purpose-driven business and a soulful life, send for my free Conscious Business Success Kit, which includes my report, How to Avoid the 3 Massive Mistakes Made by Conscious Entrepreneurs and audio, 7 Strategies Entrepreneurial Authors Need to Know Before Writing a Word, at LoveYourLife.com.
Online Video Marketing – Don’t Get Slapped By YouTube
The online video marketing community is buzzing these days with news that YouTube is on a rampage. They are shutting down accounts right and left, without any warning whatsoever! Thousands of online video marketers have been affected by this already, and YouTube is still on the war path.
Imagine putting long hours into creating online videos that get you on the front page of Google. You’ve got a nice steady stream of free targeted web traffic on a daily basis. Maybe you even paid big bucks for online video training and you followed the advice of the pros. The leads are coming in and life is good.
Now imagine trying to log in and finding out your account has been permanently disabled. And guess what, there is no way for you to get it back. All of your hard work is down the tubes, no pun intended. You are no longer on the front page of google, or any page for that matter. And the free daily leads, you guessed it, gone, nada, zip, zilch!
If you don’t want this to happen to you, and hopefully it hasn’t already, here are some online video marketing guidelines for avoiding the wrath of the mighty YouTube.
1. DO NOT create multiple accounts. Only create 1 YouTube account, no matter what you have been told in the past. The rules are changing. You can still have multiple channels within your single account.
2. DO NOT upload the same video with a different title, keyword, description, etc. Unless you want to get shutdown and lose everything. Only 1 upload of a video.
3. DO NOT use software to add friends on your channel.
4. DO NOT use software to add comments to your videos.
5. DO NOT purchase YouTube views. Create good videos, use viral networking, and get views naturally.
6. DO NOT spam your video description, title or tags with keywords.
7. DO NOT use Traffic Geyser to upload your videos to YouTube. However, you can still use Traffic Geyser to upload to other video hosting sites.
Bottom line, create a single account, upload a video once, avoid software such as TubeBlasterPro and Traffic Geyser, and no spamming titles, descriptions, or tags. If you try to “game” the system, the penalty is very high. Don’t do it, you will get caught!
One more tip. Don’t rely on a single lead generation strategy. You should have at least 3 main traffic strategies. To claim your Free Access to “15 Ways To Grow Your Business Online” just click here to send me a blank email and you’ll start receiving valuable information that can help you get more traffic to your website or blog and make more money from your visitors.
Karen Sielski is a passionate online wealth builder, using her 20+ years in the high-tech industry to help small businesses, entrepreneurs, and online network marketers successfully grow their businesses online.
8 Great Reasons For Starting A Network Marketing Business
Network marketing has changed the lives of millions of ordinary people just like YOU and me around the globe and if you’re hesitating in joining a network marketing business, then take a look at some of the benefits you’ll gain.
Benefit #1: This Business Can Be Build On A Part Time basis.
No need to quit your current job to join a network marketing company; hence stressing to be able to put food on the table and provide for your family and other household expenses.
While you still got a regular job, you can dedicate a few hours a week to work on your home-based business…The training we offer once you join will literally give you tips on how to work less and earn more.
I’ve met many full time students that have been able to build successful businesses and are earning a lot more money for themselves while they get their school degrees.
Benefit #2: Very Low Start-Up Cost (Meager Investment Required)
If you wanted to start a regular business from scratch, then you’ll definitely need to invest thousands and thousands of dollars to get started.
Buying a McDonalds franchise can cost you up to $300,000 as a start-up cost and most people don’t got that kind of money.
With a network marketing company, you can own your own franchise and begin making money Right Away with ONLY a few hundred dollars!
Benefit #3: No Income Ceiling
By becoming a better marketer with the tools and training you’ll receive from us, growing your business will be a lot more easier and with this business, you got the potential of earning as much money as you’d like without being in debt from the beginning.
Benefit #4 Residual Income (Passive Income)
Residual income is what all entrepreneurs are seeking for in the long-term with their businesses…but what does it mean?
To make it simple to understand, residual income is the money that you’re able to earn on a constant basis from your business without working.
In other words, rather than exchanging your time for money like you’ll do at a regular 9-5 job, you spend some time to build a potent business by leveraging the efforts of others, then the income will keep flowing in no matter what.
Building a residual income from your business is doable but it requires lots of work and perseverance. You must become a leader and create new leaders in your team in order for your business to duplicate.
Network marketing easily allows you to build a residual income for life…If done properly; you’ll continuously get paid without getting your hands dirty.
Benefit #5: Tax Advantages
There are a lot of tax advantages that you can benefit from simply because you own a business. With a home-based business, you get paid first without any tax deductions, invest all you can into your business, and then be taxed on whatever is left.
That’s one of the biggest loopholes EVER. Get paid, invest your earning through corporations, and then get taxed on whatever money is left.
You definitely do not have this opportunity as an employee because before you even you see your paycheck, the government already took his share…and it doesn’t stop there since your first line of expense as en employee is taxes.
After all this, you’ll be forced to struggle and live on whatever money is left.
It really aggravates me when I hear people say that business owners are heavily taxed and have a lot less advantages than employees. That’s total ignorance and here’s why…
Tax laws are written in the rich and wealthy people’s favor since they possess power and influence.
In addition to this huge benefit, you will be able to get better and higher tax returns because you can claim every PENNY that you spend in building your business. These may include the following:
*Electricity
*Rent (spaces that you use to run your business)
*Internet
*Telephone
*Home insurance
*Food supplies
*Business tools (computers, printers, ink, webcams, microphones, etc…)
*Business related travel costs
*Advertising expenses (Fliers, Press Releases, Ezine ads, PPC, etc…)
*And much more…
So why pay more taxes when there’s a L-E-G-A-L way to avoid them?
Benefit #6: Time Flexibility
Having a home-based business is a dream come true for a lot of people around the world. You and only you manage your time.
There’s no boss looking behind your shoulders at all times making sure that you’re getting the job done.
You work and build your business at your own pace. There’s really no stress and you could be in your pajamas all day and be building a successful business from the comfort of your home.
By joining a network marketing company, you own and control your business…It’s not the other way around.
Benefit #7: Meeting Great People
Throughout your network marketing endeavors, you’ll meet incredible people that share the same values as you. You know what’s even better, you’ll be in constant contact and surrounded by successful people from whom you can learn and get great advices from.
Instead of discouraging you, these people have the same views as you and therefore will be there to support and guide you all the way. That alone is priceless!
Benefit #8: Great Free Training
By joining any network marketing company, you’ll receive some sort of training.
They’ll teach you things like personal development, pubic speaking, sales, marketing and many other life-time valuable skills that you’ll be able to use in your everyday life.
I truly hope that all these *BENEFITS* will help you make a better decision about network marketing and why there’s so much to gain.
Souleymane Maiga is a 20-year old successful marketer that has been helping others grow their businesses for F.R.E.E. Steal his best-kept secrets today: http://www.ImmediateRiches.com
Incorporating Video Marketing into your Marketing Campaign
Internet marketing has presented itself in many different ways, but one I commonly see underestimated is video. I have been asked many times why I would want to add a video or two when marketing my website since I do not get a backlink. To these people I say that Google is not the only search platform you need to be worried with when marketing a website. You Tube and Daily Motion both offer excellent platforms for the internet marketer to expand their marketing campaign. Videos are also an excellent way to increase the branding of a website and place a face behind the words making it possible to increase the trust between you and your visitors. This is important for anyone trying to make money online; remember if people do not trust you they will not participate in your affiliate program or buy your goods so take every chance you can to seem personal rather than superficial.
Before you begin your video marketing you first must be in the right mind set. What this means is if you do not want to redo the video over and over then it is important to have everything set up and ready to go before you begin. Personally I find it very helpful to spend a little money on a dry erase board and some markers then write each subject that I wish to talk about in the video. Next place the board right behind the webcam or digital video camera so when you’re looking at the board it does not look like your looking away from the camera. Another important thing to do is make sure that you are in a quite location; I have seen many videos outdoors where I could barely hear the person talking. It is also important to be in a well lit room and take a little time to adjust everything behind you so there will be nothing to take the attention of the viewer away from what you are saying.
Practice taking videos as well, I found out early in my video marketing that I am camera shy so remember to rehearse so when it is action time you will be able to perform. These tips should give you a good start in your video marketing campaign.
I am the webmaster of make money online and website marketing. Feel free to republish this article just keep the two links in the bio active.
MLM Training – 6 Secrets To Achieve Network Marketing Success
Network marketing, which is also known as Multi Level (MLM) or direct sales marketing, is nothing but buying and selling of products. Here, a salesperson or a network marketer tries to persuade people to join a particular business.
1. Select Wisely
A person while choosing an MLM opportunity needs to look for some important factors such as the age of the MLM company, the services and products offered, and the scope of that company.
In addition, it is necessary to know about the reliability of the organization and its management. You also need to check the structure of network marketing in that organization and its achievements as well as reputation.
Select an MLM firm by evaluating its status and growth. Many MLM companies provide convenient MLM training programs, so check this too.
2. Follow what the company teaches
You need to be eager for learning and listening to the trainers. In network marketing, the organization’s MLM veterans are trained to help a person succeed, as it ultimately benefits the company.
3. The higher-ups
Generally, people at higher positions are supportive, willing to answer queries, help in assembling a plan, are committed to the company’s success, and communicable. These people will guide a newcomer through the entire business procedure.
4. Help the newcomers
It is often seen that when a person, who is busy in recruiting other people, brings a newcomer, there is not enough time to train and teach that newcomer. Therefore, it is necessary to spend at least a month in helping, training and supporting newcomers until they are confident to work alone. In short, network marketing is actually a long-term rapport building.
5. Use the Internet as a marketing tool
Many people use the Internet to advertise new products. Thus, you can build a web site with auto responders, so that when people visit the site, the auto responders track them. This is one of the greatest key for network marketing success. Here, the only disadvantage is that when people use the Internet to spam, it becomes a real mess.
6. Take care of the business
It is necessary for a network marketer to have an accountant. This is because write-offs do occur in network marketing just as any other business. It is also important to create a support team such as lawyers, advisors, or counselors, who specialize in network marketing and its rules and regulations.
Hope these 6 tips will help you select the right opportunity and know more about how to really achieve success you always dream of.
“Do You Know These 7 Deadly MLM 95% Of Network Marketers Are Making?”
Claim Your Free E-Book Right Now. Click Here: MLM Training
Eric Su is a professional internet marketer. Visit His Blog: MLM Blog
The Time for Foursquare Marketing Is… Later? [STUDY]
The Time for Foursquare Marketing Is… Later? [STUDY]
While it’s always a good idea to look forward and broaden your marketing mix when it comes to technology, a new study shows that expecting a huge, at-scale ROI from such cutting-edge location-based services as Foursquare might be a bit…
Read more on Mashable
Video Marketing Tips – How to Make a “Cash Cow” Out of Video Marketing!
Whether you own a company or are an individual seeking more exposure for yourself, you should consider the “cash-cow” of video marketing! Many small businesses and individuals have seen a growth in their sales and an increase in their popularity from taking part in some form of video marketing.
In fact, many companies have turned to video marketing on the Internet, not only because it is low cost but also because of its wide reach. The audience that is reached is wider than television audiences that would see actual television commercials advertising their company or their products.
Viral Marketing Works!
Many companies have created entire virtual video serials that they have released either on their personal websites or via websites such as YouTube. In fact, many companies have preferred to turn to other video hosting websites such as YouTube, in order to “hide” or “cloak” the fact that they are actually advertising or marketing a product or themselves through their videos.
They will create video serials that are like mini series that only mention their product in passing or it is seen in the background. They will generally create a “game-like” element to their videos that may consist of puzzles and “fake websites.” These are also known as ARG’s or Artificial Reality Games or Viral Video Serials. These types of video ploys have proven effective for television shows, companies, and even for brands and common individuals.
There is no denying the effectiveness of video advertising and the profits that can be gained from implementing it.
Fabian Tan is a well-known Internet
Marketing expert and the author of the popular 59-page Report:
“Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30
Days Or Less!”
Head over to http://www.MurderYourJob.com
to get your FREE copy now!
Also, quickly download his FREE “Explosive Traffic System” report that
shows you how to generate 10,000+ unique visitors per month at no cost! => http://www.ExplosiveTrafficSystem.com
Referrer: An Integral Part of Search Engine Marketing
The fact that Search engine marketing service spent more than $6.0 billion USD on online advertising in the US a few years ago, throws ample light on the growing popularity of online medium from commercial point of view. One of the key activities of Search Engine Marketing (SEM), which sometimes get overlooked, is the web traffic analysis, especially the HTTP referrer or, more commonly known as a referrer data within the website statistics.
Whether a company’s website is involved in sales, marketing or any other service, traffic analysis plays a key role. Today, web traffic analysis is not looked up as a mere tool for analyzing traffic, but it’s also used for monitoring conversion rates, improving marketing campaigns, and improving transactions. It has certainly become an integral part of search engine marketing optimization .
But, how referrer is related to a successful search engine marketing optimization, and what does it mean? It sounds very technical, but it simply means how a visitor comes across your site through the referrer site. The referrer site is the site that links its web page to your web page. When a user navigates between the referring site and the destination site (in this case your site), the browser stores the referring site’s information temporarily and passes on to the server of the destination site. In this way you come know about the sites that refer your web pages.
A search engine marketing expert gathers useful pieces of information such as referring URLs, referring domains, referring search engines/countries and referring search pages through a traffic analysis tool. This helps him to plan an optimal strategy to create the best content for the website. This ensures a good experience for your target market. It also ensures that the site’s content matches your user’s choices and expectations.
Search engine marketing consulting firms devise a right SEM strategy for your site. They provide various linking opportunities and geotargeting to attract more referrals. SEM consulting agencies also offer the best SEO strategies by analyzing the referring search engine data.
I am the webmaster at www.synapseinteractive.com . Synapse Interactive is a SEM consulting company in India.
Vision Map Video Marketing, Become a Unique Expert
Marketing has taken a complete different twist to it lately, not only are there more and more people network marketing from home but there are more and more avenues open to us for marketing. One way to start is to consider vision map video marketing and find out the benefits of video marketing. How do we get the attention of the market and the people we want to attract? The simple answer to that question is, become a unique expert and then flood the market place with the idea. Tenacity and perseverance are a must, so make your list of where you are going to market, what your marketing plan is going to be and say; and market it daily. Another tip that I suggest to all of my clients is; review, change and update your marketing plan every three months. Look at what is working and attracting attention and if there needs to be changes and modifications and/or a complete revamping of your marketing program. Pay attention to what your closest competition is doing and how I suggest you do this; is to setup Google Alerts in the categories you are interested in so you can see what kind of articles they are submitting and what the hot topics are and how they are being indexed by Google. How do you find your unique expert niche? You take all of your information about what you are doing and research your competition, then find something that you are doing, thinking, making, and presenting that is totally different than what they are doing. I suggest you select three to four ideas and then put those together into one. Bingo, a unique expert idea. Videos are a very hot marketing tool today and should definitely be put in your marketing toolbox, there are several different twists on video marketing and the one I am going to encourage you to use is one that leans towards the entertainment end of the spectrum. The ones that have a person in them are effective in their proper place, but many people are rather bored with them as they have to think and listen. Vision map videos come at video marketing at a little different angle, which is, they are meant to grab the attention of the viewer. They have a definite message, they are short, informative, interesting and sometimes they are even produced so the viewer will want to come back on a daily basis to watch the video. They are even produced so the viewer can download them to their electronic devices and watch them anytime during the day etc., they are considered entertaining and/or with an inspiring message. Once again this kind of marketing is unique to go along with your unique marketing expert theme and you will stand out in the networking marketing field as an expert. Also if you continue to follow this procedure you will become very familiar with your product/service and that will project the fact that you are an expert to your viewers. Your marketing will become easier and easier and that will mean that will become much more fun and exciting to market because you will constantly be coming up with new ideas and marketing formats, which will keep the creative juices flowing.
Darlene Siddons is the producer of Vision Map Videos for personal empowerment and business promotion, Darlene’s mission is to encourage individuals to find and maintain their inner balance and to bring prosperity into their life. She hosts her own radio show Good Morning Inspiration on Blog Talk Radio Wednesday at 11:00 AM Pacific Time, view the videos at Vision Map Video
Affiliate Marketing Tips to Success
How to work at home with affiliate programs? And succeed with the best niche affiliate programs. Niche affiliate marketing is the easy, fast way to make money on the internet, and give you the ultimate honest home based business opportunity.
Affiliate marketing is the best opportunity to make money on the internet, at the same time it is the best marketing strategy for any one with a product. Affiliates have the chance to make money fast without developing any products, without investing thousand of dollars on researches and testing; they can look for any product they want to promote. Merchants and companies have the opportunity to market their products with effective pay on sale marketing.
How to succeed with affiliate marketing?
There are three must do, must understand actions:
1) Change your job mentality, affiliate marketing is not –in any way- other job; affiliate marketing is a business. Business need investment of time and money to build, work and improve, you are the BOSS you need to figure out what to do? And how to do it?
In my humble opinion I think this is the major reason why beginners fail to have any kind of success in this field; this with the hundreds of lies and scams out there. They join affiliate programs and money making opportunities thinking they will make money only doing 1-2-3 steps, if it was that easy believe me no company will build affiliate programs “why to give you their money”.
2) Knowledge and creativity: you must have answers to where? When? How? And why? Questions. You have to learn almost every thing about your business, what is new what work and develop your own creative and unique strategies. In affiliate marketing you need to be a leader not only success in your own but leading your team each to his success. You will begin as part of the team but you will reach a point to have your own follower team.
3) Patient; you are entering a huge market with thousands of competitors. You are better than most of the successful marketers on the net. I know a lot of them and I know that you are better than most of them. There is always a place for one more, and with niche affiliate marketing there is a place for every one.
It took me more than two years to receive my first check, I lift this business three times and always returned, this is the perfect business for me I have to do what ever it takes to make it work, and you know it pays well.
Affiliate marketing is a good business any one can have, can succeed and get rich with it; it is the only way for guys like you and me to get rich. Affiliate marketing is the only business that every one in it, are equal, no special talents, no special knowledge.
Have you seen the movie “kung-fu panda”, did you understand the secret. In affiliate marketing and making money on-line the secret is the same “there is no secret”, the only thing you need to have in mined is “If it is to be, it is up to me”.
Jossef S, author of Make money with affiliate programs
& niche affiliate marketing working online for more than 3 years in affiliate marketing, I invite you to easy and fast build your internet home based business, and start making money the next month.