Archive for the ‘Video Marketing’ Category

The internet provides some great opportunities for entrepreneurs, but you need to know how to get your products or services out in front of your potential client base. There are numerous methods of internet marketing but they do not all offer the same amount of success. One method that offers great exposure to your potential client is online video marketing.

When approaching online marketing you should keep in mind that the online marketing strategies that have proven to be successful are not much different than those that are used offline. Whether you are marketing online or off you naturally want your marketing dollars to provide you with the greatest amount of return for your advertising dollars.

Advertising and marketing has always been about getting your message out in front of as many people as possible. You also want to do it in a rapid manner, and one that provides an affective message. These basic principles are what should drive your online marketing campaign as well.

TV broadcast advertising has always been very effective and there are good reasons for this. The first reason for this success is that the ads are typically seen by the largest crowd possible. The second reason is that the messages are delivered in a manner that attracts the consumer. With TV ads the greater the audience the higher the rates, this is because these ads have the greatest potential to be effective.

Those business that are fortunate enough to place ads during these peak times, tend to reap great rewards from these ads. What makes TV ads so successful is that the consumer is using the senses of sight and hearing rather than just the sense of sight. Also video media is more effective than pointed media because it does not require the consumer to do anything such as reading.

Online video marketing uses these same principles as TV advertising. The consumer gets the message in a timely manner. The message is delivered in a manner that does not require them to have to read and they absorb the material better this way.

It is important to keep in mind that the videos should be short and precise. If the online video marketing is drawn out chances are you will lose the interest of your audience. The average consumer does not have the patience to sit through a drawn out video production if it is not something that they are very interested in.

<!– @page { size: 8.5in 11in; margin: 0.79in } P { margin-bottom: 0.08in } –>

Probably the biggest thing that your average internet marketer struggles with is, without a doubt, traffic.

 

Why, imagine all the things that you could do if you could have as much traffic if you wanted! Even the worst converting campaigns could be profitable if you had unlimited traffic, or at least a great amount.

 

So, what I’d like to talk to you about today is something that you can use to greatly increase your traffic! And, I’m willing to bet that it’s something that you haven’t tried before, even if you’ve maybe thought about it.

 

What I’m talking about is none other than Video Marketing!

 

I’m going to tell you step by step, how you can use video marketing to excel at your internet marketing, and start drawing in traffic by the boat load.

 

Alright, so the first thing that you’re going to need to do, obviously, is figure out what your video is going to be about. It needs to be something in your niche, but for this first one, try and make it as specific as possible, it’ll make it easier. Let’s say that you choose potty training a puppy.

 

So, once you’ve decided that you want to write about potty training puppies, what you should probably do is go ahead and write out a brief little article about what your video is going to be about. I like doing this, as I can’t just start talking, I have to have something in front of me.

 

Once you have your article written up, break it up into a power point. What I usually do is just take my article and put each paragraph onto its own slide, and that’s my power point. You’re free to add whatever cool little effects here that you want, or you can just stick with a black on white type thing.

 

Once you’ve got your power point made, it’s as simple as finding a free video making tool online, the best free one that I’ve found is probably CamStudio (google it). It lets you record your screen, and gets audio too, and it’s really easy to use.

 

Now, guess what, this is the EASY part! All you’re going to do is start the recording, bring up your power point, and just read what you’ve written! Once you’ve got to the end, hit stop!

 

It really is THAT easy to make a video. Takes 20 minutes, tops. Maybe more if it’s your first time.

 

Now all you have to do is submit that thing to a couple video hosting sites (like youtube or dailymotion) and that’s it! You’ve just made your first video, and now it should start working its way into the world, getting you traffic!

 

I hope that this guide has helped you out…It really doesn’t get any easier than this!

If you are going to start using article marketing to promote your website, an information product you have created or even an affiliate product, you might also be interested in creating a video as well. Video marketing is a new trend for website promotion and a lot of people are now posting many of their promotional videos on YouTube and other high-traffic video sites. You can use both article marketing and video marketing to promote your product, bringing you two different sources of quality traffic. But how can you do this without making more work for yourself, especially if you are writing your very first article? I’m going to give you three easy steps to follow.

Step One: Write Your Article

The first thing you have to do is write your first article. You should make it about 300 words or so. When you write your article, you want to think about how it can logically be split up over the slides of your video. So, I suggest you create three to four subtitles and flesh each one out with two or three sentences. This text-based article will be submitted to popular article directories such as EzineArticles.com or IdeaMarketers.com.

Step Two: Create Your Video

Now, you can repurpose your article for use in your video. You don’t even have to rewrite the article. Go into PowerPoint or the Google Docs Presentation application and create the following: a slide for your title, a slide for your introduction, a slide for each of your sub-headings and a slide for your author resource information.

Add the title of your article to the first slide. Add a photo and a few bullets from your intro paragraph (if you have one) on the second slide. Then add sub-titles and bullet points to the remaining slides. You can add photos or other images to help enhance the text and make it more “interesting.” Finally, on the very last slide, enter your resource information, especially the URL that you want viewers to visit.

Step Three: Record Your Video

Finally, use a screen recording software such as Jingproject.com or ScreenJelly.com to record yourself reading the article. Remember you should only have bullet points on each of the slides, not full sentences. If the presentation software you are using has the ability to animate bullets one at a time and have them appear as you are speaking about them. Just don’t go overboard with a lot of animations. Once your recording is complete, upload your file to sites like YouTube, Viddler and Revver.

Did you know that 80% of all internet surfers watch videos online? There are websites which also specialize in showing clips. These sites, popularly known as Tube sites, can also function as great marketing tools, considering that those best few can gross hundreds of millions of unique visitors in one month only. No wonder there is an ongoing craze for Tablet PCs. If your website is not yet hitting its “A Game” in attracting traffic, it is about time you looked to Online Video Marketing.

The Tube sites can be transformed into flexible tools that allow the Video Marketing Guru to maintain oversight on how the uploaded clips are being watched and distributed. This proves to be a boon to the business and to the business marketer. You can enjoy the unrivalled freedom to create traffic commanding content, as well as to add tags and links. To add, you have the choice to create a video for one specific product. This is crazy simple and for the benefits it brings, I would consider it a cost effective means of attracting traffic to your website. Just remember to tag the media so that it may auger well with the search engine optimization standards you require. Finding your online video, and in the process, your business will be as easy as a mouse click.

For you to find the winning Video Marketing strategy, write it on your palm that your strategy should be open to participation and feedback. Do not give people all the secrets flat out! Leave people wanting to know more about your website and the services you offer. Keep me wanting to comment about your services and voila, that is the trick, I cannot go anywhere else but straight to your site. Video Marketing has a lot of untapped power. You can take advantage of it today with nothing much to lose.

What you are about to discover is something most average online marketers will never know when it comes to making money online quickly. This is one thing which is an absolute must know for anybody who want to make money (start driving traffic) from the internet within the next 24hours. You are about to discover an ultimate Instant Access Traffic Generation to Download your Free Report

Video Marketing Consultant in Richmond VA

I would like to put a few thoughts out here concerning the most effective way to get your product and message in front of “a hungry crowd”… it’s online video marketing for local Richmond VA business. And the hungry crowd? They are on the internet, either on their computer or on their phones.

Never before in history has there been more evidence that a paradigm has already taken place. Even as recently as five years ago, there were some naysayers still saying this internet thing is a fad. Now things are changing so fast that many small Richmond VA business owners can’t keep up. The technology is evolving on a monthly, and even weekly and daily basis. So how does a local business owner compete?

The Charles Dickens quote from a Tale of Two Cities goes, “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, ….” In one of the worst economic situations in our lifetime, there has never been a better time to allow small, local businesses to compete with the major brands and their multi-million dollar budgets.

There are tools, readily available, that can help the small business owner get his products and services huge exposure on the major search engines. There are also companies that have focused on this neglected segment of the small business community and provide an affordable web presence for those that don’t even have a website.

Once that web presence has been initiated, an effective video marketing campaign can be implemented to distribute your message throughout the internet. Properly done, this technique provides the foundation for ongoing Local positioning on Page One of Google, YouTube, Yahoo, Bing and so many other authority sites. Unlike other forms of advertising, internet marketing can provide immediate and accurate results for what is working and what isn’t.

Never before has a business owner had more vehicles to drive new customers (and sales) to his establishment, with trackable results to direct him. With other types of advertising (tv, radio, newspaper, magazines, post cards, fliers, etc.) there hasn’t been an accurate means to inform the owner How Many prospects viewed the ad, where and when the visitor lost interest, and what to correct. They could talk about viewership, listeners per a specific drive time, or the circulation of the publication. But not “real-time” stats. The only item that gave any indication of success was a special phone number to dial, or a coupon code. Other than that
they were flying blind….hoping for results. On top of that they were told the ad needed to be seen regularly over time for the positive effects to start trickling in.

With video marketing the video stays circulated and can be seen over and over again, with the owner only paying once. Now, with the technologies that are available, you can check mouse clicks, eye movements, page views, time on specific pages, shopping car drop-out points and a host of other important information that can be tweaked to increase conversion rates.

But how is a business owner supposed to keep up with all these advancements? The simple answer (and the most cost-effective) is to outsource it. Have those companies that specialize in these fields get your company, products and services in front of “that hungry crowd” that is buying consistently, even during difficult times.

Here is what video marketing does so well: It delivers the right message, to the right audience, at the right time, for the right reasons, to get the right results, at the right price.

It is the business owner’s dream come true!

The online video marketing community is buzzing these days with news that YouTube is on a rampage. They are shutting down accounts right and left, without any warning whatsoever! Thousands of online video marketers have been affected by this already, and YouTube is still on the war path.

Imagine putting long hours into creating online videos that get you on the front page of Google. You’ve got a nice steady stream of free targeted web traffic on a daily basis. Maybe you even paid big bucks for online video training and you followed the advice of the pros. The leads are coming in and life is good.

Now imagine trying to log in and finding out your account has been permanently disabled. And guess what, there is no way for you to get it back. All of your hard work is down the tubes, no pun intended. You are no longer on the front page of google, or any page for that matter. And the free daily leads, you guessed it, gone, nada, zip, zilch!

If you don’t want this to happen to you, and hopefully it hasn’t already, here are some online video marketing guidelines for avoiding the wrath of the mighty YouTube.

1. DO NOT create multiple accounts. Only create 1 YouTube account, no matter what you have been told in the past. The rules are changing. You can still have multiple channels within your single account.

2. DO NOT upload the same video with a different title, keyword, description, etc.  Unless you want to get shutdown and lose everything. Only 1 upload of a video.

3. DO NOT use software to add friends on your channel.

4. DO NOT use software to add comments to your videos.

5. DO NOT purchase YouTube views. Create good videos, use viral networking, and get views naturally.

6. DO NOT spam your video description, title or tags with keywords.

7. DO NOT use Traffic Geyser to upload your videos to YouTube. However, you can still use Traffic Geyser to upload to other video hosting sites.

Bottom line, create a single account, upload a video once, avoid software such as TubeBlasterPro and Traffic Geyser, and no spamming titles, descriptions, or tags. If you try to “game” the system, the penalty is very high. Don’t do it, you will get caught!

One more tip. Don’t rely on a single lead generation strategy. You should have at least 3 main traffic strategies. To claim your Free Access to “15 Ways To Grow Your Business Online” just click here to send me a blank email and you’ll start receiving valuable information that can help you get more traffic to your website or blog and make more money from your visitors.

Internet marketing has presented itself in many different ways, but one I commonly see underestimated is video. I have been asked many times why I would want to add a video or two when marketing my website since I do not get a backlink.  To these people I say that Google is not the only search platform you need to be worried with when marketing a website.  You Tube and Daily Motion both offer excellent platforms for the internet marketer to expand their marketing campaign.  Videos are also an excellent way to increase the branding of a website and place a face behind the words making it possible to increase the trust between you and your visitors.  This is important for anyone trying to make money online; remember if people do not trust you they will not participate in your affiliate program or buy your goods so take every chance you can to seem personal rather than superficial.

 

Before you begin your video marketing you first must be in the right mind set.  What this means is if you do not want to redo the video over and over then it is important to have everything set up and ready to go before you begin.  Personally I find it very helpful to spend a little money on a dry erase board and some markers then write each subject that I wish to talk about in the video.  Next place the board right behind the webcam or digital video camera so when you’re looking at the board it does not look like your looking away from the camera.  Another important thing to do is make sure that you are in a quite location; I have seen many videos outdoors where I could barely hear the person talking. It is also important to be in a well lit room and take a little time to adjust everything behind you so there will be nothing to take the attention of the viewer away from what you are saying.

 

Practice taking videos as  well, I found out early in my video marketing that I am camera shy so remember to rehearse so when it is action time you will be able to perform. These tips should give you a good start in your video marketing campaign.

Whether you own a company or are an individual seeking more exposure for yourself, you should consider the “cash-cow” of video marketing! Many small businesses and individuals have seen a growth in their sales and an increase in their popularity from taking part in some form of video marketing.

In fact, many companies have turned to video marketing on the Internet, not only because it is low cost but also because of its wide reach. The audience that is reached is wider than television audiences that would see actual television commercials advertising their company or their products.

Viral Marketing Works!

Many companies have created entire virtual video serials that they have released either on their personal websites or via websites such as YouTube. In fact, many companies have preferred to turn to other video hosting websites such as YouTube, in order to “hide” or “cloak” the fact that they are actually advertising or marketing a product or themselves through their videos.

They will create video serials that are like mini series that only mention their product in passing or it is seen in the background. They will generally create a “game-like” element to their videos that may consist of puzzles and “fake websites.” These are also known as ARG’s or Artificial Reality Games or Viral Video Serials. These types of video ploys have proven effective for television shows, companies, and even for brands and common individuals.

There is no denying the effectiveness of video advertising and the profits that can be gained from implementing it.

Marketing has taken a complete different twist to it lately, not only are there more and more people network marketing from home but there are more and more avenues open to us for marketing. One way to start is to consider vision map video marketing and find out the benefits of video marketing. How do we get the attention of the market and the people we want to attract? The simple answer to that question is, become a unique expert and then flood the market place with the idea. Tenacity and perseverance are a must, so make your list of where you are going to market, what your marketing plan is going to be and say; and market it daily. Another tip that I suggest to all of my clients is; review, change and update your marketing plan every three months. Look at what is working and attracting attention and if there needs to be changes and modifications and/or a complete revamping of your marketing program. Pay attention to what your closest competition is doing and how I suggest you do this; is to setup Google Alerts in the categories you are interested in so you can see what kind of articles they are submitting and what the hot topics are and how they are being indexed by Google. How do you find your unique expert niche? You take all of your information about what you are doing and research your competition, then find something that you are doing, thinking, making, and presenting that is totally different than what they are doing. I suggest you select three to four ideas and then put those together into one. Bingo, a unique expert idea. Videos are a very hot marketing tool today and should definitely be put in your marketing toolbox, there are several different twists on video marketing and the one I am going to encourage you to use is one that leans towards the entertainment end of the spectrum. The ones that have a person in them are effective in their proper place, but many people are rather bored with them as they have to think and listen. Vision map videos come at video marketing at a little different angle, which is, they are meant to grab the attention of the viewer. They have a definite message, they are short, informative, interesting and sometimes they are even produced so the viewer will want to come back on a daily basis to watch the video. They are even produced so the viewer can download them to their electronic devices and watch them anytime during the day etc., they are considered entertaining and/or with an inspiring message. Once again this kind of marketing is unique to go along with your unique marketing expert theme and you will stand out in the networking marketing field as an expert. Also if you continue to follow this procedure you will become very familiar with your product/service and that will project the fact that you are an expert to your viewers. Your marketing will become easier and easier and that will mean that will become much more fun and exciting to market because you will constantly be coming up with new ideas and marketing formats, which will keep the creative juices flowing.

Video marketing offers the most impact, these days, in terms of internet marketing. It’s a mixture of entertainment and information and it works big time! It is the ultimate tool to help your business connect with its customers in a way that is unique and creative. When it comes to internet marketing it is definitely a powerhouse performer.

1. Value Added Videos

To make your video marketing work for you, you must provide videos that offer some value addition to your site. There must be a content relation between the site and your video. People must be able to develop a connection with the video and the product and service that you are selling on your site. The video could be in the form of an educational exercise that tells people how to use the product, or could be in any other format.

2. Create Buzz And Excitement

The video must not fall flat. You must try and create a buzz around your products through your videos. However, care must be taken that you don’t force the sales message through the videos. At times, such videos could even be rejected by the video-sharing sites. If you are going to launch a new product the right amount of buzz about it will definitely work wonders in propping up its sales figures.

3. The Sky is the Limit With Videos!

You must not allow the whole prospect of video marketing to intimidate you in any way or form. With regards to creativity and a unique approach, the sky is the limit and you can definitely come up with a worthy video or two for your potential customers.