It depends on what results you are looking for. The more choices gives the customer a larger range to choose from, therefore may cause the results to be lower than what you would like. Just like a good-neutral-bad scale would most likely get you a lot of neutrals, a 1-5 scale would get you more 3’s and a 1-10 scale might get you more 4’s. So instead of a 75% or 50% satisfaction rating you might end up with a 40%. Just as how the question is asked, the scale can be changed to better your survey results.
Fewer choices, less confusion and more of a willingness for the takers of the survey to actually take it with less to look through.
How would breaking satisfaction into 10 levels be more meaningful than 5 levels?
If you get a 1 as “extremely dissatisfied” why split it up into 1 = “extremely extremely dissatisfied” and 2 = “extremely dissatisfied”?
it makes it more simple and less options to choose from…hope that helps
It depends on what results you are looking for. The more choices gives the customer a larger range to choose from, therefore may cause the results to be lower than what you would like. Just like a good-neutral-bad scale would most likely get you a lot of neutrals, a 1-5 scale would get you more 3’s and a 1-10 scale might get you more 4’s. So instead of a 75% or 50% satisfaction rating you might end up with a 40%. Just as how the question is asked, the scale can be changed to better your survey results.