Posts Tagged ‘analysis’

 

It’s important for new businesses to complete a competitive analysis during the business planning stage, but competitive intelligence can also be useful for marketing, pricing, managing and other strategic planning for retailers.

Before you can know your competitive edge, you must first know your competitor.

Competitive Analysis Questions:
Where is your competitor located?
What are the competitor’s strengths?
What are their weaknesses?
What are your competitor’s annual sales?
What is the company’s product line?
How do the products compare to yours, in terms of quality, appearance and any other criteria?
What is their price structure?
What are the company’s marketing activities?
What are the company’s supply sources for products?
Is the company expanding or cutting back?
What do they do better than you?
To answer these questions, retailers will need to do some detective work and gather competitive intelligence. Competition research and assessment doesn’t need to be complicated.
There’s no need to hire someone to do what you can do yourself, but consider employing research firms to find information that isn’t available publicly. Here are a few tools for acquiring competitive intelligence.

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Online Searches are a quick method of finding competitive information. However, this search will only provide information that has become public.
On-site observations of the competitor’s parking lot, customer service, volume and pattern of suppliers’ deliveries, etc. can yield useful information about the state of the competitor’s business.
Surveys and interviews can yield plenty of data about competitors and products. Research surveys and focus group interviews generally provide more in-depth perspectives from a limited sample.
Competitive Benchmarking is used for comparing the organization’s operations against those of the competitor’s. In making specific comparisons within an industry, an organization gains information about common marketing practices, available work force, and suppliers.
Put it to Work
The results of your competitive analysis establish the skills necessary to succeed in your retail business and define your distinct competitive advantage.
To benefit from your research, take as many weaknesses of your competitors as possible and turn them into potential strengths for your business. Narrow down your list to only those items that will give you the competitive edge. Be sure your list is:
Cost-effective and realistic
Planned to solve a particular problem or meet a specific need
Attractive to a niche market
If you begin a business without performing a competitive analysis, you run the risk of creating marketing tools and product or service offerings that they are way off the mark.
If you begin a business without performing a competitive analysis, you run the risk of creating marketing tools and product or service offerings that are way off the mark. This can cost you valuable time and money during the critical early months.
You should also plan to gather competitive intelligence as your business grows, in order to stay competitive. Competitive analysis is an ongoing process and retailers should always be gathering information about their competitors.

The astronomical growth of group buying websites such as Groupon and Livingsocial has been a major trend for 2010 — but what does the group buying market look like beyond the hype? This webinar will explore competitive intelligence and benchmarking as a way to understand what your competitors are doing online. The webinar will use Compete’s Online Channel Effectiveness (OCE) product to show how marketers can gain insights and competitive benchmarks to improve their performance across the entire online sales funnel. You will learn: • Why online marketers are flying blind without competitive intelligence. • The four key areas of the sales funnel you need to measure vs. your competitors. • Key metrics in each area of the sales funnel. • How leading marketers use competitive intelligence to driving marketing effectiveness.
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More Competitive Intelligence Articles

The Cardiovascular Market Outlook to 2015 provides comprehensive coverage of the cardiovascular market, incorporating a disease overview and detailed epidemiological analyses of the major indications. This report makes a wide-ranging assessment of the marketed product portfolio, R&D pipeline, market share data, sales forecast and competitive landscape for the major players. Furthermore, it highlights the key market and R&D trends that may influence treatment sales; with a thorough analysis of the competitive dynamics of leading brands within each indication, in order to enable the reader to identify growing brands, key drug classes and leading players through 2015.

The cardiovascular market may be segmented into numerous subcategories, including antihypertensives, antidyslipidemics, antithrombotics, cardiac therapies and other cardiovascular agents. While established treatments are currently available for each of these therapeutic subcategories, these markets are large and significant unmet medical needs still exists. Among the various cardiovascular indications, dyslipidemia had the highest prevalence in 2009, with approximately 333m people affected by the condition.
The global cardiovascular market is quite dynamic and has remained a leading therapy area in the global pharmaceutical market. The seven major markets (7MM) captured a significant market share of the global cardiovascular market and also recorded a moderate Y-o-Y growth in 2009. The US continued to be a dominant market and registered a Y-o-Y increase in 2009, mainly attributed to the performance of key categories such as statins and beta blockers.

In terms of pipeline developments, the thrombosis market has witnessed a lot of activity, with promising new drugs such as Sanofi-Aventis’ Multaq (launched in the US in 2009), J&J/Bayer’s Xarelto (launched in 2008), Pfizer/BMS’s apixaban (under registration), Eli Lilly/Daiichi Sankyo’s Effient (approved in 2009) and Boehringer Ingelheim’s Pradaxa (launched in 2008). These oral drugs are expected to widen the thrombosis market significantly, while also extending the prescription period. Additionally, these new generation drugs are set to undermine Lovenox’s (Sanofi-Aventis) monopoly in the thrombosis market.

Key features of this report

• Epidemiological analysis and forecast prevalence of the major cardiovascular indications such as hypertension, dyslipidemia and stroke over the period 2009–15.

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• Forecasts and analysis of the major products in the cardiovascular market over the period 2009-15 spread across the major indications and classes of treatments.
• Overview of key events in the global cardiovascular market that have impacted treatment trends and sales potential across the major cardiovascular indications.
• Strategic and growth analysis of leading pharmaceutical corporations based on sales focus by drug class, currently marketed products and R&D product portfolios.
• Detailed analysis across major classes of cardiovascular treatments including antihypertensives, antidyslipidemics, antithrombotics, cardiac therapies and other cardiovascular agents.

Scope of this report

• Quantify patient potential, assess treatment trends and sales patterns across the major cardiovascular disorder indications in the US, Japan and top 5 EU markets.
• Discover which indications have the greatest potential to provide franchise growth and understand the growth drivers of the major classes such as antihypertensives, antidyslipidemics, antithrombotics, cardiac therapies and other cardiovascular agents.
• Compare the franchises of top pharmaceutical marketers across major indications, and evaluate how market share of leading companies, such as Pfizer, Sanofi-Aventis, Novartis, Merck, AstraZeneca and BMS will change over the next 5 years.
• Quick and comprehensive understanding of how recent events are affecting the performance of major products, and how leading players are confronting competitive challenges in the cardiovascular marketplace.
• Gain up-to-date competitive intelligence across the cardiovascular portfolio and understand the major issues affecting key pharmaceutical marketers and product development.

Key Market Issues

• Angiotensin receptor blockers may cause increased cancer risk: In June 2010, the Lancet Oncololgy journal published a meta-analysis study which indicated that ARBs (angtiotensin receptor blockers) have an increased cancer risk. The study involved 61,590 patients from five clinical trials and the results demonstrated that ARBs increased the relative risk of new cancer occurrence by 7.2% versus 6% in control groups
• Crestor’s patent upheld in the US: AstraZeneca’s blockbuster antidyslipidemic Crestor, the biggest growth driver within cholesterol lowering drugs received a boost after its patent was upheld by a US district court in June 2010, following a four month trial which began in February same year. Crestor is currently the only branded statin in the US market which is witnessing positive growth and this judgement is expected to improve its prospects through the forecast period.
• Plavix boxed warning for poor metabolizers: Sanofi-Aventis’/BMS’ Plavix, received a boxed warning to its US label in March 2010, indicating a warning about the diminished effectiveness of the drug in patients with a variant of the CYP2C1P liver enzyme leading to reduced formation of the active metabolite. Sanofi-Aventis conducted a study in 40 subjects, with 10 each in the four metabolizer types and found that the poor metabolizers had notably lower levels of Plavix and anti-platelets. This patient pool termed as poor metabolizers includes approximately 14% of Chinese, 4% of blacks and 2% of caucasians.
• Apixaban’s Phase III AVERROES trial halted: In June 2010, BMS halted its Phase III AVERROES trial in vitamin K antagonist intolerant patients with atrial fibrillation. Interim data from the trial revealed that the drug reduced stroke and systemic embolism in comparison with aspirin, in addition to demonstrating sufficient safety prompting the company to take this decision. Apixaban has already been filed in the EU for prevention of VTE in adults who are undergoing elective hip or knee replacement therapies.

To know more about this report & to buy a copy please visit :
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Find More Competitive Intelligence Articles

Question by elasticity: How important would the knowledge of Logit regression analysis be on a cv for a Market research job?
I have studied economics and my knowledge of marketing is sketchy. I know about cross tabs. Basically I am looking for a Market research job where I use my data analysis skills . What would be the name of such a position?

Best answer:

Answer by AKD
Database analyst– regression skills are key for direct marketing analysts.

Give your answer to this question below!

While producing the SEO Aggressive Intelligence statement, make use of an excel sheet to compare the actual researched measurements with your personal website. The following Measurements of the competing website could be analyzed:

 

1. Web page Name and Meta data:

 

These types of are considered the core measurements while perfecting an internet site. The actual Web page Name, Keywords & description Meta Label can both end up being from Toolbar options: View -> Page Source or even from the numerous free Meta Label analyzer resources on the internet.

 

2. Inner Linking:

 

This particular helps in examining how an internet site is related in order to it’s internal webpages. A well linked web site helps in proper submitting from the Pr to internal webpages together with easy navigation for that user.

 

3.  Url Structure:

 

The Url framework of the internal pages of top position websites could be analyzed to obtain typically the most popular as well as search engine helpful method to structure the Url.

 

4. Quantity of Webpages listed:

 

This is often calculated by entering ‘Site: world wide web.domainname.com’ in the text area of the Search results. A normal up-to-date web site is actually indexed from normal intervals. The main purpose associated with calculating quantity of indexed pages would be to examine the size of a website.

 

5. Number of Telephone Links

 

Keep track of the amount of telephone links in the competitor’s website. Regular analysis gives an idea of the actual frequency with which the contending web site links out to additional web sites.

 

6. Number of Inbound links:

 

Link popularity of a website can be computed while using backlinks checker tool or even Search engines Website owners Tool. Thus giving a good estimate associated with how well-liked the actual web site is and just how numerous unique websites are usually linking to it. More the amount of unique backlinks much more is the Pr from the website.

 

7. Visitors:

 

Visitors of the competing web site could be calculated by utilizing websites like Alexa as well as Contend. Quant cast can be used to examine the demographics of the web site.

 

8. Blogging and site-building:

 

This answers questions like,

 

1. How frequently will the competitor add fresh content material for their website?

 

2. Quantity of subscribers,

 

3. Average number of comments on each publishes to evaluate active participation from the readers.

 

9. Social media:

 

Social media helps construct brands on the internet by contacting the consumers. Check which social networking as well as bookmarking websites may be the contending website registered on. Do they use social media with regard to customer support in order to hand out latest product info to the clients?

 

10. Search engine marketing:

 

May be the competitors utilizing Pay per click? Exactly what key phrases are now being specific? How the caliber of the advertisements is served throughout the search engines? Those web sites are now being targeted for contextual placement?

 

While producing the SEO Aggressive Intelligence statement, make use of an excel sheet to compare the actual researched measurements with your personal website. The following Measurements of the competing website could be analyzed:

 

1. Web page Name and Meta data:

 

These types of are considered the core measurements while perfecting an internet site. The actual Web page Name, Keywords & description Meta Label can both end up being from Toolbar options: View -> Page Source or even from the numerous free Meta Label analyzer resources on the internet.

 

2. Inner Linking:

 

This particular helps in examining how an internet site is related in order to it’s internal webpages. A well linked web site helps in proper submitting from the Pr to internal webpages together with easy navigation for that user.

 

3.  Url Structure:

 

The Url framework of the internal pages of top position websites could be analyzed to obtain typically the most popular as well as search engine helpful method to structure the Url.

 

4. Quantity of Webpages listed:

 

This is often calculated by entering ‘Site: world wide web.domainname.com’ in the text area of the Search results. A normal up-to-date web site is actually indexed from normal intervals. The main purpose associated with calculating quantity of indexed pages would be to examine the size of a website.

 

5. Number of Telephone Links

 

Keep track of the amount of telephone links in the competitor’s website. Regular analysis gives an idea of the actual frequency with which the contending web site links out to additional web sites.

 

6. Number of Inbound links:

 

Link popularity of a website can be computed while using backlinks checker tool or even Search engines Website owners Tool. Thus giving a good estimate associated with how well-liked the actual web site is and just how numerous unique websites are usually linking to it. More the amount of unique backlinks much more is the Pr from the website.

 

7. Visitors:

 

Visitors of the competing web site could be calculated by utilizing websites like Alexa as well as Contend. Quant cast can be used to examine the demographics of the web site.

 

8. Blogging and site-building:

 

This answers questions like,

 

1. How frequently will the competitor add fresh content material for their website?

 

2. Quantity of subscribers,

 

3. Average number of comments on each publishes to evaluate active participation from the readers.

 

9. Social media:

 

Social media helps construct brands on the internet by contacting the consumers. Check which social networking as well as bookmarking websites may be the contending website registered on. Do they use social media with regard to customer support in order to hand out latest product info to the clients?

 

10. Search engine marketing:

 

May be the competitors utilizing Pay per click? Exactly what key phrases are now being specific? How the caliber of the advertisements is served throughout the search engines? Those web sites are now being targeted for contextual placement?

 

The answer to any or all these questions gives info on the quality and effectiveness of an internet site. Comparing more than one contending web sites based on the above metrics helps in discovering new possibilities as well as using suitable actionable insights.

 

While you don’t absolutely have to have a rigorous intelligence methodology for your organization, it’s still a good idea.
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Question by keshavsprofile: certificate in intelligence analysis?
Is or are there any websites offering free online regular tutorials(like about.com which offers tutorials in computer security)in military intelligence analysis or any other security/counterterrorism intelligence/counterintelligence area?I believe there is scope of such website addresses as i did my online short course in competitive intelligence and i could print my own assessment marks and certificate after the exam.I did access several sites on the above topics but there were no short term free courses…only information regarding intelligence(like open source information sites,for example airwar college and terrorism.com).
I shall also be extremely grateful if any kind person offers information on sites which also grants certificates for free short online course in the said fields.
thanks

Best answer:

Answer by New Dog Owner
Join the Army. They will give you all the training you need.

Give your answer to this question below!