Posts Tagged ‘Intelligence’

Corporate intelligence encompasses a wide range of strategic security activities including risk management, security consulting, competitive market analysis, and workplace violence.

Some companies provide all source and open source intelligence analyses and products to government agencies and larger corporations with global operations. Nearly every company, to one extent or another, conducts research and analysis on competitors and markets affecting their service or product lines.

There are some common skill-sets that are a must-have for corporate intelligence professionals, including how to effectively and efficiently conduct open source research and analysis, threat assessments, applied critical thinking and logic, as well as effective report writing.

What is true for foreign and national intelligence analysts employed by Government is true for intelligence analysts employed in the private sector; they must both understand the fundamentals of how to collect, process, evaluate, and validate information as well as develop and utilize adequate and appropriate sources and methods.

Companies may supplement in-house research by outsourcing their competitive intelligence (also known as market intelligence or business intelligence) needs to third-party entities that may focus exclusively in corporate intelligence collection and analysis.

Major corporations may also have their own “intelligence” units that focus on mapping industry trends, identifying risk factors for new or ongoing initiatives, as well as understanding future needs and requirements of customers (which may range from individual consumers to large government agencies).

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In the case of the later, companies may hire former military intelligence officers or civilian intelligence professionals (analysts, collectors, managers, etc.) as research analysts and intelligence specialists.

There are a multitude of dynamic corporate intelligence jobs that require a wide-range of intelligence skills and in-depth knowledge. Recent corporate intelligence job openings from Fortune 500 companies and government prime contractors that provide intelligence services to the government include:

? BAE Systems
? Booz Allen Hamilton
? CACI International
? Lockheed Martin
? Northrop Grumman
? Science Applications International Corporation (SAIC)
? SRA International
? Accenture
? General Dynamics
? Boeing
? And many others…

Corporate intelligence positions are highly competitive and quite often call for advanced degrees in fields directly related to the position requirements. A dynamic corporate intelligence professional will possess both intellectual curiosity, a penchant for asking the right questions (much like a journalist), solid writing and critical thinking skills, as well as subject matter expertise in the area or industry most relevant and impactful to their employer (CISCO or Hewlett-Packard research analysts will likely need to possess advanced knowledge of networks and information technology to be truly effective in their positions; likewise, a market intelligence analyst for Lehman Brothers or Goldman Sachs should have broad understanding of finance, investments, and banking).

There are some common skill-sets that are a must-have for corporate intelligence professionals, including how to effectively and efficiently conduct open source research and analysis, threat assessments, applied critical thinking and logic, as well as effective report writing.

What is true for foreign and national intelligence analysts employed by Government is true for intelligence analysts employed in the private sector; they must both understand the fundamentals of how to collect, process, evaluate, and validate information as well as develop and utilize adequate and appropriate sources and methods.

Companies may supplement in-house research by outsourcing their competitive intelligence (also known as market intelligence or business intelligence) needs to third-party entities that may focus exclusively in corporate intelligence collection and analysis.

Major corporations may also have their own “intelligence” units that focus on mapping industry trends, identifying risk factors for new or ongoing initiatives, as well as understanding future needs and requirements of customers (which may range from individual consumers to large government agencies).
In the case of the later, companies may hire former military intelligence officers or civilian intelligence professionals (analysts, collectors, managers, etc.) as research analysts and intelligence specialists.

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Aleksi Grym, Director, Products & Services at Global Intelligence Alliance shares his thoughts with us.

What do you see as the key benefit of dashboards for market intelligence professionals?

“There is so much information out there nowadays that it puts the onus on market intelligence teams to get access to up-to-date news, data, tables and charts quickly, shortlist them and push out the right intelligence for different parts of their business.

Today, many large international organizations use business dashboards to track key indicators and market signals. Dashboards can give businesses almost instantaneous visibility into how they are performing. You can say that they are used to filter the most important information that is needed on a regular basis to the top, so informed decisions can be made.

Practically speaking, dashboards are a great way to combine information from many sources into one view. In Plaza 7 you can have both shared dashboards, which an administrator can assign to a group of users, or you can create your own personal dashboard.”

Tell us a little more about Intelligence Plaza 7.

“GIA’s Intelligence Plaza is a software solution for managing a company’s market and competitive intelligence process.

Being like a “market intelligence engine” which handles both the inflow and outflow of information about markets and competitors through its web user interface, we wanted Plaza 7 to offer a user-friendly dashboard that internal clients throughout the entire company will find easy to navigate.

While dashboards have been around for a while, in the area of business intelligence, there are not many market intelligence dashboards on the market. Plaza 7 addresses this gap and provides an easy-to-use dashboard for data about the external business environment. So instead of looking at your own sales data, you can get an overview of competitor market shares, industry trends, and latest market developments.”

Can you demonstrate how this works please?

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“In essence, a dashboard is made up of content parts. Each content part is a box where you can show different information. The best way to use a dashboard is to dedicate it for a specific function or perhaps a special topic. In our example, a fictional company called ACME has three different dashboards. The default dashboard is called “Market overview”. It collects data from various data sources and shows them in multiple content parts. In one view, you can get a good understanding of the market landscape.”

 

ACME also has a dashboard for a special topic that is important for the company: iPad. On this dashboard, there is a content part that uses the “saved search” functionality of Plaza to collect content related to iPad from various modules. There’s also a video coming from an external source, in this case YouTube. In the bottom corner, there is an RSS feed.

These are some examples of the out-of-the-box content parts in Plaza 7, but it’s also possible to create completely customized content parts for specific needs. By focusing on dashboards and content parts, instead of building entire new web applications, customization work becomes significantly less expensive.”

What is the process of setting Intelligence Plaza 7 in general?

“The set-up project starts with needs analysis and specifications. This is a critical step since you don’t want to spend money implementing a system that doesn’t meet your requirements. Since GIA has already done this type set-up work with over 100 companies worldwide, we have good tools and templates to make this part of the project efficient and productive.

After about two weeks, it’s already possible to launch what we call a pilot project. During the pilot project, work is done with a smaller group called “pilot users” who help in optimizing the system by test-using and giving feedback. The administrators of the system are also trained during the pilot project. The pilot usually lasts for about two to three months, after which the service can be launched to the entire target group that typically consists of 100-500 users, but can be scaled to the entire organization.

Once Plaza 7 with several content modules is set up, users can immediately create dashboards using a simple drag-and-drop editing tool. Administrators can also set up information feeds that can then be shown on users’ dashboards.”

 

Author: Hans Hedin, Vice President, Business Development, Global Intelligence Alliance

This article and others from GIA’s World Class Market Intelligence practice can be found at Global Intelligence Alliance Insights and Analysis

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Cooking School Houston, a Texas-based institute, is renowned for its outstanding professionalism and quality culinary education. The policy of Cooking School Houston focuses on factors such as individual attention to students, generosity, and education of superior quality. The school is built on the foundation of culinary history, tradition, kitchen skills, and business intelligence. Many people think that productivity is about how much work you can do. But if you are doing a lot of work and getting very few results, then how is that being productive? Sure you may be busy. But, and this is very important – being busy does not equal productivity.

One thing that certainly worked well as a lot of people have something called paid surveys. They gave me a lot of companies, and many people have seen great success in paid surveys.

_____________________________________ Keep in mind that the feedback form which you can extract the response slope poorly designed customer. make a good product is balanced. Ask guests for suggestions on improving the hotel.

Many IT business survey found that most do not have a mobile IT strategy. Similarly, the results showed no knowledge in this area. Many leading companies have already hacked the wireless network over the past few years, so the customer’s credit card information stolen. Tools posted on the Internet has made war driving affordable and comfortable for people who want to steal corporate data.

Piesie easier!
Financial Rewards Arrive with sales background, like me, almost inconceivable to me that it was not financially reward high production. Most people do not come with a sales background. In most activities, financially profitable production of a foreign concept. In areas where performance easily measured as the number of widgets sold, company share prices, earnings, etc.

If the participants by email or a meeting in blogs recently posted a link to an object or what is important that users of Facebook and SharePoint users can access this information immediately. In addition, advanced email and calendar management features make planning easier than ever. establish cooperation in Word 2010
Word a wide range of advanced editing tools for images, including image enhancement, background removal, the image layout options, and artistic impact.

Cutters: a visual control that the user can easily and quickly filter data interactively, floating over the network, information and act as filters, snap of the reports, dynamic graphs, and cube functions. PowerPivot: data analysis add-in that allows users to model and analyze large amounts of data quickly. Excel macros also provide additional support. This includes support for the registry items and table to complete the transition from VBA macros in Excel, without losing the ability to create, edit and run macros in Excel 4.

Is just a big advantage that the supply chain coordination. B2B e-commerce does not jeopardize the time, quality and reliability of its products. These are just some of the key differences between B2B and business-to-consumer e-commerce.

a large amount of B2B systems integration organization and the expensive ones and business associates in the B2C e-commerce security, etc. Spent raising requires a lot of questions about the If someone was to compare the small and medium enterprises to large-scale operations to see a number of differences. These differences may, in relation to the size, scale of operations, capital base, the number of employees and the amount of benefits. In all of these general categories of a society must weigh any small or medium size business.

Each day, one can find a secretary, personal assistant, office manager or IT professional who can conduct most of the day, little or not at all true of human relationships. Individuals in today’s society we find that communication by email, internet chat, internet dating, text messaging, and even the phone replaced the previous face-to-face communication. These people could go to the gas station, and never be affected by other people, you can go to the store and use self-checkout, in order to avoid interaction with sales staff and can not do their banking through Internet or ATM.

Corporate or industrial espionage concerns the theft of trade secrets or information, activities, blackmail, bribery, or even surveillance equipment and computer support, using a variety of technological surveillance and collection activities. This course, to identify differences in industrial espionage and human intelligence gathering is often erroneously, as a well defined line between these two disciplines. As a result, the dark streets of the road and misinterpreted the definition, many collectors have been isolated from the human intelligence gathering competitive intelligence. What must be remembered that the buyer only after some innocent people as a conversation, and does not require the individual to do anything that could be construed as illegal.

Sweep accounts allow companies to move the overnight cash investments at the end of each end of the day. regular cash management structure 4. Evaluate the same management structure routine examination should be conducted to identify processes that need to be improved, provides a measure of tracking data and provide an assurance that the firm conviction. Guest examine how the banks managed bank cash, cost and return on investment. Sprint?s Future: No iDEN, LTE (Maybe) ,

victims (large) companies working to develop new business. The objectives of the same types of companies.

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It is complete, your masterpiece report. Not only does it meet your customer’s expectations, it blows them out the water, all they want is beautifully summarised and displayed in a myriad of ways. Oracle Applications, Oracle E-Business Suite, Oracle Financials, Oracle Reports, Oracle Discoverer

The biggest brand stores represent only a small part of the sandwich together, but Subway, Pret Manger and the Bakers Oven brand account, an estimated 72. 2% of 10 stores by the number of output and 79.

All these unique technologies are packed together in one cool package. Integration of all these packages are built by SAP, the total cost of implementation down significantly. Components of this complex business scenarios of SAP NetWeaver and NetWeaver easily synchronize it with the necessary flexibility. SAP enterprise modeling, and thus a better test, standard SAP R / 3 provides a very different scenario from.

Hours of service are asked to make an offer to be closer to the world clock. input in response to all this, a new strategy was prepared, the execution was carried out. strategy has created four separate secretarial positions.

Automation of certain business processes to the ultimate goal of BPM. However, not all processes should be automated. Advanced BPM tools allow the modeling of descriptive norms do not only models, but the hierarchy of the organization, metadata and business. Once all the material needed for the model after the automatic selection of appropriate procedures.

MAS 500 helps you to automate all areas of business management, and maximize productivity and efficiency. Why MAS 500? operational efficiency and ability to handle large transaction volumes
Completely complex process automation
The open architecture allows you to customize MAS 500 applications. These applications are scalable to meet changing business needs.

a social responsibility in the business world, to live with others, many problems and challenges, as we are and who they are dealing with people as we can. Negative things occur in the workplace because of someone else’s actions, I mean, we can take care of yourself, and sow anger, others point of view or try to understand and respond accordingly.

And do not listen – they tend to resent interference is a problem if you cut them into thinking. However, once they catch their attention would be cut by summarizing what you say and you can get back control. If you say you are a bitter disappointment Jane So, for example, tried to cut his own thought process, you should use a few words in their full.

In other words, people in departments like HR and finance need to become an entrepreneur. With that in mind, let’s look at three ways you can use communication to add value, if you work in a functional department or not. \r\nmarket analysis of -

This module includes Sage MAS 90 and MAS 200 payroll, direct deposit, electronic information, federal and state eFiling and reporting, Abra HR, Abra Payroll, Abra Attendance, and Sage Payroll Services. U”zleti Intelligence – know the business inside and make smart decisions and another key to success.

before exploring the essence of human intelligence (human intelligence), the correlation between Competitive Intelligence (CI), one must understand the various forms of business and gather information about the person and may be related. The most widely referred to in the explanation of competitive intelligence, acquisition of public information available on the company’s competitors to get a clear benefit to individuals in business. The acquisition of critical information to competitors, such as strategic decisions, financial performance and productivity, to name a few, such as competitor intelligence.

Among the different ERP software the most famous and Sage MAS 90 ERP, Sage MAS 200 ERP, or simply known as MAS 90 and MAS 200. This solution was developed by Sage Software, one of the largest companies in the world to develop business software. Both MAS 90 and MAS 200 software is most recommended CPA from other applications in its class. These are often called Management and Accounting Software Solutions that make their feature-rich ERP system.

The first will be effective, the desired outcome of performance management systems must be able to make better decisions and strategic operations, which in turn will increase your business revenue. It may be difficult to measure the short term, another way to justify your investment will be in terms of personal time problem. Through effective performance management solution for your staff will have better access to information and tools for operations and reporting.

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The two most over-emphasized terms used in public discourses regarding the safety of people today are ‘information-sharing’ and Intelligence. Raw information is often incomplete or possibly misleading, so it is subjected to processing and analysis to convert it into Intelligence that aids in successful decision-making. A combination of threat assessment, information collection, information sharing and analysis, consistently applied to command level decision-making is the true formula for success in all domains.

Knowledge and experience go hand-in-hand in developing Intelligence that supports a vast array of organizations and functionalities. There are some eminent online sources that provide consistent information on various intelligence subjects by way of their subscriptions. Readers get access to a large number of articles of their interest, which are not commonly available. They also gain access to highly informative newsletters that help them to keep abreast with developments in the various Intelligence sectors internationally. For utmost convenience, the subscription plans offered are available for both print and online editions. The websites of such intelligence-sourcing companies provide Intelligence and Information, covering subjects like:

Government Intelligence: Subscription to Government Intelligence channel provides on-line access to all articles and archives on subjects like State Intelligence, Homeland Security Intelligence, Arms Trade, Terrorism Intelligence, Espionage, Psychological Operations (PsyOps), Human Intelligence (Humint), Signal Intelligence (Sigint), Geospatial Intelligence, Imagery Intelligence (IMINT), Risk Management, Information Security, Cryptography, Encryption, Information Warfare, Wiretapping, Phone tapping, Money Laundering, Foreign Intelligence, Spy, Military Intelligence etc. The efficient reporting and analysis on all these topics serves as a crucial information asset for governments, Intelligence Agencies, military organizations, defense and security companies. Corporate Intelligence: Decision-making is at the core of all business activity, as executives set strategies and manage operations by weighing a vast array of factors to arrive at the desired balance of risk and reward. Subscription to Corporate Intelligence channel gives on-line access to all articles and archives on subjects like Competitive Intelligence, Business Intelligence, Market Intelligence, Financial investigation, Industrial Espionage, Trade secrets, Due Diligence, Corporate Security, Knowledge Management, Lobbying, Public Affairs, Private Security etc. Using all this information, major corporations and international organizations can continuously improve their operations by building in the flexibility to make fast changes, creating new products and services, and establishing new alliances.

Such analytical work is of paramount importance as decision-making that takes place is backed up by actionable data instead of being based on incidental hearsay.

So recognize the synergies associated with a well-framed intelligence & information service; subscribe to their specialized publications for making better decisions that guarantee a better future!

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Question by -Yade-: Is there an increasing divide in intelligence in the next generation?
Recently (in the past few years) there seems to be an increase in petty drama, stupid TV shows, and general decrease in intelligence of kids/teens/young adults. I’m 20, so this isn’t a rant about the good old days. But at the same time, college is more competitive than ever, and its insane competitive for every position and honors class. How can there be both the dumbing down and the increasing competitiveness going on at the same time?

Best answer:

Answer by jliilki
It’s attributed to the sea-saw effect.

Add your own answer in the comments!

Understanding Internet Intelligence

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Understanding Internet Intelligence

By: Tom
Posted: Apr 29, 2011

The internet has far more information available than anyone would be able to collate in a million lifetimes. Therefore when researching any given subject or industry, there is a chance that you will only ever be able to extract a fraction of the data you really need.

Internet intelligence makes the process of sourcing relevant data extremely easy and will ensure that you don’t have to spend vast quantities of time trying to sort out the relevant facts from the information written by a seven-year-old as part of their school coursework.

Using competitive intelligence programs, users are able to assimilate, publish and distribute relevant information extremely quickly which can help in all areas of a company’s running and potential for growth. Using a process known as horizon scanning, companies can much more easily gain market and competitor intelligence, easily assess market trends, limit risks, as well as analyse social media platforms to understand how better to present the company to the public effectively whilst better understanding current reputations.

Many horizon scanning programs render the act of competitive intelligence automated once the initial set-up is in place, offering alerts whenever anything appears on the internet which will have relevance to the information the company is collating.

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Firms increasingly focussing on web promotion

This means that companies can stay on top of their strategies and can make the most informed decisions at every single juncture, anticipating and avoiding problems rather than later being concerned with damage control.

Ultimately such software can make businesses far more productive and decisions far more successful and at the same time remove a great deal of the workload that can be involved in keeping up to date with changes in the market. The solution ends up being far more simple, effective and precise than any other method, whilst also offering the chance to retrieve information not usually indexed in normal search engines.

The internet has far more information available than anyone would be able to collate in a million lifetimes. Therefore when researching any given subject or industry, there is a chance that you will only ever be able to extract a fraction of the data you really need.

Internet intelligence makes the process of sourcing relevant data extremely easy and will ensure that you don’t have to spend vast quantities of time trying to sort out the relevant facts from the information written by a seven-year-old as part of their school coursework.

Using competitive intelligence programs, users are able to assimilate, publish and distribute relevant information extremely quickly which can help in all areas of a company’s running and potential for growth. Using a process known as horizon scanning, companies can much more easily gain market and competitor intelligence, easily assess market trends, limit risks, as well as analyse social media platforms to understand how better to present the company to the public effectively whilst better understanding current reputations.

Many horizon scanning programs render the act of competitive intelligence automated once the initial set-up is in place, offering alerts whenever anything appears on the internet which will have relevance to the information the company is collating.

This means that companies can stay on top of their strategies and can make the most informed decisions at every single juncture, anticipating and avoiding problems rather than later being concerned with damage control.

Ultimately such software can make businesses far more productive and decisions far more successful and at the same time remove a great deal of the workload that can be involved in keeping up to date with changes in the market. The solution ends up being far more simple, effective and precise than any other method, whilst also offering the chance to retrieve information not usually indexed in normal search engines.

Tom – About the Author:

The Article is written by www.amisw.com/en providing Internet Monitoring and Internet Monitoring Software Services. Visit http://www.amisw.com/en for more information on www.amisw.com/en Products & Services___________________________Copyright information This article is free for reproduction but must be reproduced in its entirety, including live links & this copyright statement must be included. Visit www.amisw.com/en for more services!

Source: http://www.articlesbase.com/software-articles/understanding-internet-intelligence-4697498.html

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Article Tags:
competitive intelligence, horizon scanning, internet monitoring, internet monitoring software, market intelligence

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Overcoming the Challenges in Market Intelligence for India

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Overcoming the Challenges in Market Intelligence for India

By: Global Intelligence Alliance
Posted: Mar 31, 2011

India presents lucrative business opportunities, but both foreign and domestic enterprises face formidable challenges in conducting business there. Dealing with construction permits requires around 195 days and 37 procedures while enforcing contracts requires 1,420 days and 46 procedures, for instance.

Not surprisingly India ranks 133rd among 183 countries for ease of doing business, according to the “Doing Business 2010″ Index from the World Bank. Conducting market intelligence in India can be equally daunting, says Peter Read, Senior Vice President for GIA Asia-Pacific.

India has the lowest rank among the BRIC nations. Low ranking for parameters such as starting a business, dealing with construction permits, paying taxes, enforcing business and closing a business have pulled India’s overall ranking in the index down.

However, on the brighter side, India falls in the top 50 ranks for protecting investors, and access to credit parameters. India ranks 51st among 139 countries surveyed for the Global Competitiveness Index 2010-11 (published by the World Economic Forum) and scores higher than Brazil (58) and Russia (63). However, it still falls far behind China’s competitiveness, which is ranked 13.

In the World Competitiveness report, while India is rated highly on certain parameters including financial market development, business sophistication and market size, it fares poorly on various other parameters including core infrastructure and labour market efficiency among others.

What challenges do businesses face when conducting market intelligence in India? We ask Peter Read, Senior Vice President, Asia Pacific for GIA.

What are some typical challenges that clients you have advised face in India?

“India is a complex market due to regional diversity, the rural-urban divide, the presence of a large unorganized market and multiple legal and administrative systems. Further, lack of proper infrastructure facilities, bureaucracy, and corruption accentuates the challenges of doing business in India in general.”

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Can you give any examples of foreign companies that have been successful in India?

“Companies that have understood the nuances of handling India’s complex business environment have been successful.

For instance, auto giant Hyundai was sensitive about the fact that Indian consumers attached a lot of importance to lifetime ownership costs while purchasing a car. It thus kept the fuel efficiency high, priced spare parts reasonably and incorporated other changes to suit Indian consumers. As a result Hyundai has emerged as a leading player in India’s small car market.

LG is another successful foreign player in India. It invested in feeling the pulse of the Indian consumers. For instance, it introduced a 6kg washing machine instead of its 4.5 kg model, keeping in mind the need of a large Indian household. Thus, market intelligence (MI) is very important for understanding the Indian business environment.”

In your opinion, what is the greatest challenge of conducting market intelligence in India?

“I would say it would have to be the presence of large unorganized and grey markets.

The grey market in India is swamped with a wide range of products ranging from electronics to cosmetics. These markets take advantage of the price sensitivity of Indian consumers. In the grey market for electronics, customers can get up to 20% to 25% discounts on prices at which these products are available in legal outlets.

Grey markets have flourished particularly well in the case of mobile handsets. A large number of mobile handsets are sold in the grey market, which include smuggled handsets, handsets brought by people travelling abroad and parallel imports. Since transactions in grey markets are not reported, it is difficult to assess the number of goods sold or revenues generated from such markets.

There also exists a large unorganized sector, which employs about 90% of India’s labour force and contributes 60% to India’s GDP, according to National Sample Survey Organization. The unorganized sector consists of ‘mom n pop’ businesses, which exist across industries such as textiles, automotives, engineering goods, food products, and so on.

These businesses may be formed as proprietorships or partnerships. The unorganized sector is characterized by high level of fragmentation, and activities do not get updated in the government records. It is thus challenging to assess the scale of operation and revenues of these businesses. Also, activities such as market sizing and identification of suppliers and competitors become very difficult due to the fragmented nature of the market. For instance, assessing the market size of car batteries is a challenging task, as about 90% of the market is unorganized.”

In view of such market complexities, how developed is the field of competitive intelligence in India?

“Competitive intelligence is a new concept in India, and a number of unethical means are being used to extract information. For instance, lot of ‘under the table’ dealings are required for extracting information from judicial or government officials. Industrial espionage, which is an unethical practice, is often used to gather information about competitors. In a scenario where unethical methods of data gathering are rampant, it becomes a challenge to gather information ethically.

It is critical to work with an intelligence partner who upkeeps high ethical standards.”

What can listeners learn from the webinar, Market Intelligence for India?

“First of all, we will give an overview of India’s states, as well as the major themes underpinning the country’s growth story.

We will also cover the challenges of conducting market intelligence in India and some best practices within the India market context. Two case studies will provide further insight into these best practices and demonstrate the unique environments amongst India’s states.”

Peter Read, Senior Vice President Asia Practice, Global Intelligence Alliance

Global Intelligence Alliance – About the Author:

Global Intelligence Alliance (GIA) is a strategic market intelligence and advisory group. GIA was formed in 1995 when a team of market intelligence specialists, management consultants, industry analysts and technology experts came together to build a powerful suite of customized solutions ranging from outsourced market monitoring services and software, to strategic analysis and advisory.

Visit Global Intelligence Alliance ?

Source: http://www.articlesbase.com/management-articles/overcoming-the-challenges-in-market-intelligence-for-india-4511489.html

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Aggressive data tools are ideal for anyone seeking to gain an edge on the Pay per click competitors. Extensive and through keyword research is the key to any effective advertising campaign, so using something that will begin you in the right direct could save you time and money in the long run.

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Related Competitive Intelligence Articles

In my first job out of college, I had a really unpleasant task every Monday morning. See, I worked at a large regional bank and every Monday morning I had to call a dozen other banks and get all their rates. Saving, checking, loans, mortgage. There was no way to disguise who I was. After about 10 minutes on the phone, the teller was pretty annoyed with me. After 15 minutes, he was ready to hang up on me.

“Wait!” I’d cry.  “How about a 30-year fixed mortgage on a…”

Click.

Back then, monitoring the competition was tough. Today, thanks to the ever growing world of social media, it’s a whole lot easier to find information about your competition.  Here are a few simple tips to get started:

1. Be a Twitter Spy

Set up a Tweetbeep. If you can use Google Alerts you can use Tweetbeep. Just go to Tweetbeep.com and enter your competitors’ names. You’ll be notified when anyone Tweets about your competition. The information you receive will be a gold mine. Your competitors’ clients will tweet about how well (or poorly) the latest pitch went, their employees will complain about working all night to get the new product into beta. A reporter will talk about using them for a source. Customers will talk about pricing. The HR intern will tell you that layoffs are coming today.

Did you hear that something big is happening at a competitor and you can’t wait to be Tweetbeeped? Then just go to http://search.twitter.com and type in search strings like “[Competitor name layoff" "[Competitor name] acquired” “[Competitor name] president” People will share scoops on Twitter that they never would in person or on the phone.

You can also start following your competitors’ executives, managers, employees, interns and contractors. Not to mention, their biggest clients.  When news is coming from the company, you’ll get it from every perspective — giving you the full picture. Of course, don’t be surprised when you get the spin from the company president and PR director and the juicy stuff from the interns and contractors.

2. Get “LinkedIn”

I’m willing to bet you already have a LinkedIn profile and some good connections on the site. But now, it’s time to start mining LinkedIn for information on your competition.  First take a moment to consider what LinkedIn knows about a company:  it knows who just joined a company, it knows who left, it knows who received a promotion and it knows who is connected to whom at other companies. Now, rather than rely on a person to write a company profile, aka Wikipedia, LinkedIn can create an automated feed to pull all this together into a shockingly accurate profile. Go ahead and check out your own company profile by searching here: http://www.linkedin.com/companies.

A quick scan will tell you how many people work at the company and who recently left the company. Seeing who left is not only a great tool if you’re looking to recruit from the competition, it’s also a good way to see if a particular department is in the midst of a shakeup.

You can also identify the companies most connected to your competition. This may help you identify where they recruit their employees, who their biggest clients are, and what strategic alliances are most important.

Company divisions and acquisitions are also listed, allowing you to understand the corporate hierarchy. The information on number of employees, revenue (listed even for many private companies), median age, employee gender and the various schools their employees attended, rounds out the picture.

2. Dive deep with Manta

Manta.com is one of the largest and most popular business information sites on the Internet. Manta has profiles on 63 million plus companies, including yours. The site specializes in hard-to-find information about small businesses and other privately held companies. Membership to the site is free and you can use the free contact management system on the site to track and share competitive information with the rest of your staff. The information on companies varies, but in general, you can find annual revenue, key contacts and number of employees. Premium financial reports are also available for a fee. Can’t find the information you need? The site has a question and answer feature that allows users to post a question that can be addressed by the site’s other members.  

Interested in seeing who is affiliate with your competitors? Visit their company pages on Manta.com and find Manta members who are associated with the company. You can also see who else (maybe your clients and prospects) who are viewing your competitors pages. And, similar to Tweetbeeps for Twitter, you can an alert on your competitors to be notified when something on their pages changes.  (Disclosure: once upon a time I worked at ECNext, the company that owns and operates Manta).

One other point: Your competitors are probably using these same tools to keep tabs on you. Keep an eye on your own social media presence to see the image that you are projecting.

Social media has changed the way we do a lot of things in the business world, including how we keep up on what our competition is up to. Somebody, somewhere out there, is talking about your competitors, opening up a world of information never before available. Now is the time to take advantage of it. Who knows, now may also be the time to take advantage of a 30-year fixed loan, too.