Comments on: What is a Screener in Market Research? How do I translate it? http://www.mrcworld.com/what-is-a-screener-in-market-research-how-do-i-translate-it/ Sat, 13 Aug 2011 22:25:28 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: PatrickE http://www.mrcworld.com/what-is-a-screener-in-market-research-how-do-i-translate-it/comment-page-1/#comment-859 PatrickE Wed, 10 Mar 2010 21:13:32 +0000 http://www.mrcworld.com/what-is-a-screener-in-market-research-how-do-i-translate-it/#comment-859 A screener is a set of questions at the beginning of a survey which determine whether the respondent is qualified for the survey. For example, if the researcher has identified the survey target as mothers age 25 to 39 with children under age 10, then the screener will ask gender, age and ages of children. Screeners are also used for focus group recruiting to ensure the participants meet the qualifications. If a survey is being conducted in multiple languages then the original screener will need to be translated into the other languages. Were you hired in part for being bilingual? That is the only use of "translate" I am aware of in reference to a screener. Hope that helps! A screener is a set of questions at the beginning of a survey which determine whether the respondent is qualified for the survey. For example, if the researcher has identified the survey target as mothers age 25 to 39 with children under age 10, then the screener will ask gender, age and ages of children. Screeners are also used for focus group recruiting to ensure the participants meet the qualifications.

If a survey is being conducted in multiple languages then the original screener will need to be translated into the other languages. Were you hired in part for being bilingual? That is the only use of “translate” I am aware of in reference to a screener. Hope that helps!

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